Guides
Guides
How to find the clothes you see, work out what they are, and get better results when you search. Practical, tested and free of fluff.
Guide
How to find clothes from a picture
You’ve got a photo of a jacket, a dress or a pair of trainers, and you want to know where to buy it. Here’s how to go from picture to shop, step by step.
Guide
How to find clothes from Instagram
An outfit on Instagram often comes with clues to where it’s from. Here’s where to look on the post, and how to search by picture when the post says nothing.
Guide
How to find clothes from a TikTok video
Outfits on TikTok move fast. Here’s how to pin one down: what to check on the video, and how to search by picture from a single clear frame.
Guide
How to find an outfit from a screenshot
Screenshots are where most outfit searches start. A few small habits make the difference between a perfect match and a pile of look-alikes.
Guide
How to identify a clothing brand
No label in sight, or a logo you don’t recognise? Clothes carry more clues to their maker than you might think. Here’s where to look.
Guide
How to find what a celebrity is wearing
Red carpets, street style and stage outfits are some of the most searched-for clothes. Here’s how to find out what was worn, and what to do when you can’t buy it.
Guide
How to identify trainers from a photo
Trainers that look alike can be different models, different years or different colourways. Here’s what to look at, and how to find the exact pair.
Guide
How to spot fake clothes, shoes and bags
Fakes have become hard to tell apart in photos. These checks won’t make you an expert, but they catch most of them before you pay.
Guide
How to photograph clothes for a better search
The right product comes first far more often when the photo is good. These habits come from what we’ve seen work in our own tests.
Guide
Laundry symbols explained
Care labels say a lot in a few small pictures. Here’s what each one means, so your clothes last longer.
Guide
Clothing size conversion: UK, EU and US
Shopping from another country? These charts convert the most common clothing and shoe sizes between the UK, Europe and the US. Brands vary, so check each shop’s own size guide too.
Guide
How to measure yourself for clothes
The surest way to buy the right size online is to know your measurements. You need a soft tape measure and five minutes.
Style guide
How to build a capsule wardrobe
A capsule wardrobe is a small collection of clothes that all work together. Building one is less about buying and more about choosing.
Style guide
What colours go together in clothes
Colour can make an outfit, or confuse it. A few simple rules make it easy to combine colours with confidence.
Style guide
How to layer clothes
Layering keeps you warm on cold days and comfortable when the temperature changes. Done well, it also looks good.
Style guide
How to find your personal style
Personal style isn’t about trends. It’s knowing what you feel good in, and building a wardrobe around it.
Style guide
How to dress for your body
Forget rules about what you’re ‘allowed’ to wear. Fit, proportion and comfort are what make clothes look good on any body.
Style guide
How to wear trainers with a suit
Trainers with a suit can look sharp and modern, if you choose the right pair and the right occasion.
Style guide
How to wear a blazer casually
A blazer makes jeans and a T-shirt look put together in seconds. Here’s how to wear one without looking like you’re going to a meeting.
Style guide
How many clothes do you really need?
There’s no single number. But a little maths about how you live and how often you wash shows most of us need fewer clothes than we own.
Style guide
How to build a more sustainable wardrobe
The most sustainable clothes are the ones you already own. These habits help your wardrobe last longer and waste less.
Find your next favourite.
Style Finder is made for iPhone and Android. Scan an outfit or start with a photo, and see where to buy it.
