How to find clothes from a TikTok video

Check the video first

• Shop links. Some videos link to the products shown. Look for a product link or basket icon on the video.
• The caption and on-screen text. Creators often name the brand or the piece.
• Pinned and top comments. “Where’s the jacket from?” is a common question, and the answer is often pinned.
• The creator’s other videos. Outfit details sometimes come in a reply video or an “outfit links” post.

Get a clear frame

A search by picture needs one sharp image. Pause the video where the piece is biggest and still, ideally facing the camera. Motion blur hides the details that tell one product from another, so it’s worth scrubbing back and forth for the best moment.

1. 1

   Pause on the best frame

   The piece large, sharp and not hidden by hands, hair or a bag.

2. 2

   Take a screenshot

   Zoom in first if you can. A crop of a sharp frame beats a full, blurry one.

3. 3

   Search by picture

   Open the screenshot in a clothing search app and frame the one piece you want.

Questions