Style Finder

Style guide

How to find your personal style

Personal style isn’t about trends. It’s knowing what you feel good in, and building a wardrobe around it.

By Style Finder · Updated 26 October 2026

AI illustration

In short

  • Start with the clothes you already love and wear most.
  • Collect outfits you like, then look for patterns.
  • Describe your style in three words.
  • Try new things one piece at a time.
On this page
  1. Five steps
  2. Keep it yours
  3. Questions

Five steps

  1. Look at your favourites

    Pick the five pieces you wear most and love. What do they have in common: colours, shapes, fabrics?

  2. Collect ideas

    Save outfits you like from magazines, social media or the street, for a few weeks.

  3. Find the patterns

    Look at what you saved: the same colours, fits or moods keep coming back.

  4. Name it in three words

    For example: “relaxed, minimal, warm” or “bold, sharp, playful”. Use the words to judge new pieces.

  5. Experiment slowly

    Try one new piece at a time, and keep what feels like you.

Keep it yours

Your style can change with your life, your work and your mood. Revisit your three words every year or two.

Questions

It builds over time: most people notice clear patterns within a few weeks of paying attention.

No: choose trends that fit your three words and skip the rest.

Keep reading

Find your next favourite.

Style Finder is made for iPhone and Android. Scan an outfit or start with a photo, and see where to buy it.

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